Keyword Research

Keyword Research is a critical aspect of every Search Engine Optimization (SEO) campaign and for your pay per click (PPC) campaigns such as Google adwords. If your website is targeting the wrong keywords your customer will have difficulty in finding your website through any of the major search engines.

If your website is targeting the wrong keywords, you are not only wasting money on advertising, you are also throwing away all the time and energy you put into getting your website to rank for those terms. If you want your website to stay competitive, you can’t afford to loose valuable time on wrong keywords that do not work for your business

Trying to come up with the perfect combination of keywords to drive customers to your website takes a lot of research and a lot of time.

• Step 1: Generate a list of potential keywords that your customers might use when searching for your website in Google or any of the major search engines.

• Step 2: Generate a list of potential key phrases that your customers might use when searching for your website in Google.

• Step 3: Determine the activity of each keyword and key phrase. Basically you’re carrying out research on the likely hood of each keyword or key phrase being used by a customer, then you need to create a short list of keywords, that only includes the highly attainable keywords.

• Step 4: Compare your keywords with your page content, page title, and page footer. You need to work out which keywords or key phrases are best suited to the content on your web page. You should determine the 3 most important keywords and they should be placed as the first 3 keywords in the meta tag of that page.

• Step 5: Repeat this process for every page on your website. Every page on your website is different and contains different content so it will also require a different set of keywords if you want to achieve maximum search engine ranking.

   

At Gaelic Web Design we provide a service where we can carry out keyword research for you and provide you with a detailed overview of the keywords on each page of your website.

To learn more about how Keyword Research could benefit your business please contact us at: info@gaelicwebdesign.com