When deciding which search engine to first use to target your customer base, you should carry out some research on your customers; there location, age group, backgrounds, their interests etc… Also you need to determine the type of search engine each group is more likely to use. For example in Ireland over 85% of internet users use Google as a search engine, running a Google adword campaign might be a good way to reach your customer base. Also take into account things like social networking. If you are targeting a young group what percentage use facebook, YouTube, etc.. Targeting a business group then linkedin.com may be a good place to start.

To save money and run an effective internet marketing campaign you must first try to identify the key areas on the internet where your customers go. Targeting key areas on the internet may not reach 100% of your customers but it has a high chance of targeting a high percentage and can give you the best return for your money.